Google Begins Rolling Out Panda 4.0 Now

Google’s Matt Cutts announced on Twitter that they have released version 4.0 of the Google Panda algorithm.

Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.

But didn’t Google stop updating us on Panda refreshes and updates since they are monthly rolling updates? Yes, but this is a bigger update.

Panda 4.0 must be a major update to the actual algorithm versus just a data refresh. Meaning, Google has made changes to how Panda identifies sites and has released a new version of the algorithm today.

Is this the softer and gentler Panda algorithm? From talking to Google, it sounds like this update will be gentler for some sites, and lay the groundwork for future changes in that direction.

Google told us that Panda 4.0 affects different languages to different degrees. In English for example, the impact is ~7.5% of queries that are affected to a degree that a regular user might notice.

Here are the previous confirmed Panda updates, note, that we named them by each refresh and update, but 4.0 is how Google named this specific update:

1. Panda Update 1, Feb. 24, 2011 (11.8% of queries; announced; English in US only)
2. Panda Update 2, April 11, 2011 (2% of queries; announced; rolled out in English internationally)
3. Panda Update 3, May 10, 2011 (no change given; confirmed, not announced)
4. Panda Update 4, June 16, 2011 (no change given; confirmed, not announced)
5. Panda Update 5, July 23, 2011 (no change given; confirmed, not announced)
6. Panda Update 6, Aug. 12, 2011 (6-9% of queries in many non-English languages; announced)
7. Panda Update 7, Sept. 28, 2011 (no change given; confirmed, not announced)
8. Panda Update 8, Oct. 19, 2011 (about 2% of queries; belatedly confirmed)
9. Panda Update 9, Nov. 18, 2011: (less than 1% of queries; announced)
10. Panda Update 10, Jan. 18, 2012 (no change given; confirmed, not announced)
11. Panda Update 11, Feb. 27, 2012 (no change given; announced)
12. Panda Update 12, March 23, 2012 (about 1.6% of queries impacted; announced)
13. Panda Update 13, April 19, 2012 (no change given; belatedly revealed)
14. Panda Update 14, April 27, 2012: (no change given; confirmed; first update within days of another)
15. Panda Update 15, June 9, 2012: (1% of queries; belatedly announced)
16. Panda Update 16, June 25, 2012: (about 1% of queries; announced)
17. Panda Update 17, July 24, 2012:(about 1% of queries; announced)
18. Panda Update 18, Aug. 20, 2012: (about 1% of queries; belatedly announced)
19. Panda Update 19, Sept. 18, 2012: (less than 0.7% of queries; announced)
20. Panda Update 20 , Sept. 27, 2012 (2.4% English queries, impacted, belatedly announced
21. Panda Update 21, Nov. 5, 2012 (1.1% of English-language queries in US; 0.4% worldwide; confirmed, not announced)
22. Panda Update 22, Nov. 21, 2012 (0.8% of English queries were affected; confirmed, not announced)
23. Panda Update 23, Dec. 21, 2012 (1.3% of English queries were affected; confirmed, announced)
24. Panda Update 24, Jan. 22, 2013 (1.2% of English queries were affected; confirmed, announced)
25. Panda Update 25, March 15, 2013 (confirmed as coming; not confirmed as having happened)

Source URL: http://goo.gl/1H7eAe

Social Media Comparison by Infographic

Social Media Comparison - Infographic

Pinterest

·         20 million active users (70 million total users)

·         Social site that is all about discovery

·         Largest opportunities are in decor, crafts/diy, cooking, health, and fashion

·         Users are 17% male and 83% female

Twitter

·         241 million active users (over 600 million total users)

·         micro blogging social site that limits posts to 140 characters

·         largest penetration in the US but spreading slowly and steadily

·         5,700 tweets happen every second

Facebook

·         Social sharing site that has over 1 billion users worldwide

·         Largest opportunities communicating with consumers in a non-obtrusive way

·         Users share 1 million links every 20 minutes

Instagram

·         200 million active users

·         Social sharing site all around pictures and now 15 second videos

·         Many brands are participating through the use of hashtags and posting pictures consumers can relate to

·         Most followed brand is National Geographic

Google+

·         540 million active users

·         Social network built by Google that allows for brands and users to build circles

·         Not as many brands active but the ones that are tend to be a good fit with a great following

·         25 – 35 year olds are most active

LinkedIn

·         300 Million users

·         Business oriented social networking site

·         Brands that are participating are corporate brands giving potential and current associates a place to network and connect

·         Powers 50% of the world’s hires

·         https://www.quantcast.com/linkedin.com

Source URL: http://goo.gl/siaU5w

The 3 New Rules for Search Engine Optimization

SEO is very interesting and important role in any website for today’s updating trends. Day by day Google is very smart and changes continuously their updates in the market. Recently Google have surprised for all to launching their new “Hummingbird” Algorithms. This doesn’t mean that SEO is dead but you have updated your site with fresh and unique contents. Google has not changed their webmaster guidelines so keep reading it not regularly. Now Google is war against spammy techniques and contents, whether we like or not, they get to make the few rules of Search Engine Optimization.

Here are 3 new rules of Search Engine Optimization:

1) Link only Branded Anchor Text and Full URL

According to new Google Webmaster Guidelines that “Links with optimized anchor text in articles or press releases distributed on other sites” are now considered as unnatural and could finally harm for your site and search engine optimization. Before updated this guidelines, the many SEO’s imagine that anchor text stop working a major contributing factor and suggested that sites focus primarily on branded Keywords and guarantee that any keyword-rich anchor text be as varied as possible to guarantee a more natural link profile. But the latest SEO rule says that “Keyword-rich anchor text is good-looking much out no matter what.” Even as this may be annoying for site owners if you want to do well organically it’s very important role to play by the rules as good as you can. You are allowed to use keyword-rich anchor text on your site or blog to link for internally, but any other site – inbound links can’t use keyword as anchor text.

2) To add “NoFollow” Tags for Press Releases as well as Guest Blog Posting

As earlier you have post you link in Press Release and Guest Blog Site for backlinks but now it’s something different. John Mueller of Google has “said it would be somewhat ok to have direct URLs linked within Press Releases that are followed but he had recommend nofollowing even those links.” He also recommended that writers add nofollow tags to their Guest Post as a way to guarantee Google doesn’t think they are just using those links to pass Page Rank. Most of Press Release distribution sites such as PRWEB adding nofollow tags to existing press releases in order to comply with this new SEO rules, so that automatically making any links in new PR is nofollow. If you guest write for many sites that doesn’t automatically make post and author bio links as nofollow. If you can update lastly published post on your own, or reach out the blog owner and let them know about this new SEO Rules and keep in touch with Webmaster Guidelines.

3) Value of Social Authority in Search Engine Optimization (SEO)

You can create your fresh, unique and eye-catching content for your websites and focuses on the end users, it’s very critical for site owners control the power of Social Media to distribute their fresh content and get it seen and read. As we move into the new SEO Worlds of transparency and author authority are going to be very important role that ever as Google is more likely to reward sites connected to real people with real online presences in social media. Tank an advantage of the rel=”publisher” rel=”author” tags to connect and highlight the content your team produces and build your brand’s social authority. You have promoted your brands via Social Media such as Google+, Facebook, Twitter, and LinkedIn etc.

Hummingbird Algorithm Updates | Overview of Google’s New Algorithm

Google has a new search algorithm, the system it uses to sort through all the information it has when you search and come back with answers. It’s called “Hummingbird” and below, what we know about it so far.

• Announced 26^th September, 2013
• The name comes from being “accurate and fast.”
• Updated after 12 Years
• In 2010, the “Caffeine Update” released which was a huge change
• Panda, Penguin and other updates were changes to parts of the old algorithm, but not an entire replacement of the whole.
• New Search Activity - “Conversational search”
• SEO is not dead after coming to this update
• Nothing new or different SEOs or publishers
• No need to worry about it, Guidance remains the same
• Keep on original and high quality content on your site
• Query by query effects in Search Engines
• Knowledge Graph facts with better results

See here full story: http://searchengineland.com/google-hummingbird-172816

Top 13 Great Marketing Tips and Statistics

13 Great Marketing Tips and Statistics from Bhavesh Patel

The History of Google Penguin 2.0 Algorithm Update

Penguin 2.0 Algorithm

The main goal of penguin 2.0 is to restrict websites that raise their ranking through manipulative link strategy. Penguin was introduces on the date of 24th April, 2012 with penguin 1.0. This introduction affected on 3.10% of English searched. Version 1.1 was released on the date of May 26th, also affected 0.10% of English searches. On the date of 5th October, version 2.0 was initiated, affecting 2.30% of English searches. This translates to 115,000,000 searches day by day within the English language speaking region only.

Site Link Portion

With respect to no-follow links, if you have 14% of these links you have got penalized if you have 30% of these links can stand to profit from penguin. If you have get 26% if those links, than you stand to profits. For links using exact match anchor text, within 60% of these links, you will get the penalized within with 22% of those links you stand to profit.

The Primary Issues with Google Anti-Spam Algorithms

•   Very high percentage of rich keyword rich inbound links

•   Links from very low quality of papers including a lot of outgoing links.

•   Links from website in a webpage that is not similar to your business at all.

•   Lots of links from website foots and blogs comments.

•   Links from an article that is not similar to your site.

•   Poor diversity of links, blog rolls, comments, directories and footer links.

What Can Happen

The below actions can be taken to profit from Google Penguin Updates.

•   Develop a quality content that obtains attention from the public and easily shared on Social Media Sites like Face book, Twitter, Google Plus or LinkedIn.

•   Find a proper way to attract natural links to your site contents.

•   Cheers sharing on your website.

•   Construct your page rank to profit from quality signals.

•   Find a correct way to attract the links from other influencers.

•   Build the relationship within your circles of expertises.

•   With respect to your website promotion, get the page rank approach. This can be accomplished by getting mentioned for natural reasons. To develop unique content in such a manner to earn standard interaction and natural attention as opposed to paid media.

The Great Tips to protect your Children - Infographic

The Great Tips to protect your Children - Infographic from Bhavesh Patel

Social Media Definition | What is Social Media | Social Media Sites

Social Media Definition | What is Social Media | Social Media Sites

The great way to describe social media is to smash it down. The media is the one type of an instrument on communication such as Radio or Newspapers, so the social media would be a social instrument of communication.

Think of normal media as a single-way where you can listen to a report on television, read a newspaper etc. but you have very limited resources to give your ideas on the topic.

On the other site Social Media, which is allows two-way street that enables you the facility to communicate too.

Social Media Websites:

On the web social media is such a very broad term; it covers a large range of websites. One of the ordinary link between these websites is that you are capable to interact with the website a

s well as other visitors.

Here are the some lists of social media websites:

Social Bookmarking sites such as Blink List, Folkd, Delicious which is interact by tagging websites and searching during website bookmarked by other peoples.

Social News sites such as Reddit, Digg, Propeller which is interact by voting for articles and commenting on them.

Social Networking sites such as Facebook, Twitter, LinkedIn which is interact by adding friends, commenting on profiles, joining groups and discussions.

Social Photo and Video Sharing sites such as Pinterest, Flickr, YouTube which is interact by sharing photos and videos or commenting on users submissions.

Some Wikis sites such as Wikia, Wikipedia which is interact by adding articles and editing accessible articles and these websites are not the only social media websites. Any websites that invites you to interact with the sites and with other visitors falls into the meaning of social media.

The social media is essential heart of online social websites and applications reproduce. Most of traditional media contains social mechanisms like comment fields for users. The term social media is likely to lose meaning as the social aspect of the web.