SEO BLOGS 2013: Social Media Comparison by Infographic

· 20 million active users (70 million total users)

· Social site that is all about discovery

· Largest opportunities are in decor, crafts/diy, cooking, health, and fashion

· Users are 17% male and 83% female

Twitter

· 241 million active users (over 600 million total users)

· micro blogging social site that limits posts to 140 characters

· largest penetration in the US but spreading slowly and steadily

· 5,700 tweets happen every second

Facebook

· Social sharing site that has over 1 billion users worldwide

· Largest opportunities communicating with consumers in a non-obtrusive way

· Users share 1 million links every 20 minutes

Instagram

· 200 million active users

· Social sharing site all around pictures and now 15 second videos

· Many brands are participating through the use of hashtags and posting pictures consumers can relate to

· Most followed brand is National Geographic

Google+

· 540 million active users

· Social network built by Google that allows for brands and users to build circles

· Not as many brands active but the ones that are tend to be a good fit with a great following

· 25 – 35 year olds are most active

· 300 Million users

· Business oriented social networking site

· Brands that are participating are corporate brands giving potential and current associates a place to network and connect

· Powers 50% of the world’s hires

· https://www.quantcast.com/linkedin.com

SEO BLOGS 2013