SEO is very interesting and important role in any website
for today’s updating trends. Day by day Google is very smart and changes
continuously their updates in the market. Recently Google have surprised for
all to launching their new “Hummingbird” Algorithms. This doesn’t mean that SEO
is dead but you have updated your site with fresh and unique contents. Google
has not changed their webmaster guidelines so keep reading it not regularly.
Now Google is war against spammy techniques and contents, whether we like or
not, they get to make the few rules of Search Engine Optimization.
Here are 3 new rules of
Search Engine Optimization:
1) Link only Branded Anchor
Text and Full URL
According to new Google
Webmaster Guidelines that “Links with optimized anchor text in articles or
press releases distributed on other sites” are now considered as unnatural and
could finally harm for your site and search engine optimization. Before updated
this guidelines, the many SEO’s imagine that anchor text stop working a major
contributing factor and suggested that sites focus primarily on branded
Keywords and guarantee that any keyword-rich anchor text be as varied as
possible to guarantee a more natural link profile. But the latest SEO rule says
that “Keyword-rich anchor text is good-looking much out no matter what.” Even
as this may be annoying for site owners if you want to do well organically it’s
very important role to play by the rules as good as you can. You are allowed to
use keyword-rich anchor text on your site or blog to link for internally, but
any other site – inbound links can’t use keyword as anchor text.
2) To add “NoFollow” Tags for Press Releases as well as Guest Blog
Posting
As earlier you have post
you link in Press Release and Guest Blog Site for backlinks but now it’s
something different. John Mueller of Google has “said it would be somewhat ok
to have direct URLs linked within Press Releases that are followed but he had
recommend nofollowing even those links.” He also recommended that writers add
nofollow tags to their Guest Post as a way to guarantee Google doesn’t think
they are just using those links to pass Page Rank. Most of Press Release
distribution sites such as PRWEB adding nofollow tags to existing press
releases in order to comply with this new SEO rules, so that automatically
making any links in new PR is nofollow. If you guest write for many sites that
doesn’t automatically make post and author bio links as nofollow. If you can
update lastly published post on your own, or reach out the blog owner and let
them know about this new SEO Rules and keep in touch with Webmaster Guidelines.
3) Value of Social Authority
in Search Engine Optimization (SEO)
You can create your fresh, unique and
eye-catching content for your websites and focuses on the end users, it’s very
critical for site owners control the power of Social Media to distribute their
fresh content and get it seen and read. As we move into the new SEO Worlds of
transparency and author authority are going to be very important role that ever
as Google is more likely to reward sites connected to real people with real
online presences in social media. Tank an advantage of the rel=”publisher” rel=”author” tags to connect and highlight the content your team
produces and build your brand’s social authority. You have promoted your brands
via Social Media such as Google+, Facebook, Twitter, and LinkedIn etc.
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