marketing

Friday 18 October 2013

The 3 New Rules for Search Engine Optimization


SEO is very interesting and important role in any website for today’s updating trends. Day by day Google is very smart and changes continuously their updates in the market. Recently Google have surprised for all to launching their new “Hummingbird” Algorithms. This doesn’t mean that SEO is dead but you have updated your site with fresh and unique contents. Google has not changed their webmaster guidelines so keep reading it not regularly. Now Google is war against spammy techniques and contents, whether we like or not, they get to make the few rules of Search Engine Optimization.

Here are 3 new rules of Search Engine Optimization:

1) Link only Branded Anchor Text and Full URL

According to new Google Webmaster Guidelines that “Links with optimized anchor text in articles or press releases distributed on other sites” are now considered as unnatural and could finally harm for your site and search engine optimization. Before updated this guidelines, the many SEO’s imagine that anchor text stop working a major contributing factor and suggested that sites focus primarily on branded Keywords and guarantee that any keyword-rich anchor text be as varied as possible to guarantee a more natural link profile. But the latest SEO rule says that “Keyword-rich anchor text is good-looking much out no matter what.” Even as this may be annoying for site owners if you want to do well organically it’s very important role to play by the rules as good as you can. You are allowed to use keyword-rich anchor text on your site or blog to link for internally, but any other site – inbound links can’t use keyword as anchor text.

2) To add “NoFollow” Tags for Press Releases as well as Guest Blog Posting

As earlier you have post you link in Press Release and Guest Blog Site for backlinks but now it’s something different. John Mueller of Google has “said it would be somewhat ok to have direct URLs linked within Press Releases that are followed but he had recommend nofollowing even those links.” He also recommended that writers add nofollow tags to their Guest Post as a way to guarantee Google doesn’t think they are just using those links to pass Page Rank. Most of Press Release distribution sites such as PRWEB adding nofollow tags to existing press releases in order to comply with this new SEO rules, so that automatically making any links in new PR is nofollow. If you guest write for many sites that doesn’t automatically make post and author bio links as nofollow. If you can update lastly published post on your own, or reach out the blog owner and let them know about this new SEO Rules and keep in touch with Webmaster Guidelines.

3) Value of Social Authority in Search Engine Optimization (SEO)

You can create your fresh, unique and eye-catching content for your websites and focuses on the end users, it’s very critical for site owners control the power of Social Media to distribute their fresh content and get it seen and read. As we move into the new SEO Worlds of transparency and author authority are going to be very important role that ever as Google is more likely to reward sites connected to real people with real online presences in social media. Tank an advantage of the rel=”publisher” rel=”author” tags to connect and highlight the content your team produces and build your brand’s social authority. You have promoted your brands via Social Media such as Google+, Facebook, Twitter, and LinkedIn etc.

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